The story of how Psyche came to represent the White Rock Company starts at the World’s Fair in Chicago. White Rock executives were awestruck by the beauty, youth and purity depicted in a painting titled “Psyche at Nature’s Mirror” by German artist Paul Thumann. They purchased the rights to the painting and adopted Psyche as their logo.

Psyche was a mortal princess in Greek mythology and was an allegorical personification of the human soul. According to mythology she is mistaken for Venus because she is so beautiful. Venus gets jealous and has her son Eros (Cupid in Roman mythology) involved in a plot to make her life miserable. Eventually she marries Eros and becomes immortal but not before going through a lot of hardships.

Psyche has the wings of a butterfly to depict immortality. Her story represents the pre-existence of the soul suffering in this life, going astray but remaining faithful to her ideals. She accepts her fate while showing courage and counting on love to lead her to life.

Over the years, depictions of Psyche have changed slightly. The 1947 model was estimated to be 2 inches taller but 15 pounds lighter than the original model. The 1975 model added another 2 inches but dropped 7 pounds and now stands at 5 foot 8 inches with a weight of 118 pounds.

Psyche continues to stand for the pure, vital refreshment of all White Rock products.